Інвестиційно-інноваційне забезпечення конкурентноспроможності послуг малого бізнесу (на прикладі автотранспортних підприємств)

Abstract

Обґрунтовано доцільність залучення інвестиційних ресурсів під час впровадження інноваційних процесів у діяльність автотранспортних підприємств. Здійснено аналіз дефініцій «інвестиції» та «інновації». Розглянуто вплив інвестиційно-інноваційної діяльності на рівень конкурентоспроможності малого бізнесу на прикладі автотранспортного підприємства. Доведено взаємообумовленість між управлінням інвестиційно-інноваційним забезпеченням конкурентоспроможності послуги автотранспортного підприємства й фазами його життєвого циклу. Окреслено етапи та параметри управління інвестиційно-інноваційним забезпеченням конкурентоспроможності послуг автотранспортного підприємства. The article reinforces the necessity of involvement of the investment resources in course of implementation of innovative processes in to the small business activities (as exemplified by the motor transport companies). A direct correlation between the activities of the motor transport companies and the investment and innovative approaches used in the process of their activities has been discovered. The research determines the role of the socio-economic impact on the process of restructuring of the existing approaches to ensuring the competitiveness of motor transport company services. The definitions of«investment» and «innovation» have been analyzed by both the domestic and the Ukrainian scientists. The article researches the influence of investment and innovative activities on the competitiveness of the motor transport companies. The role of the government authorities and the local government bodies in the administrative environment of the motor transport companies is addressed. The study proves the interdependence between the management of the investment and innovative promotion of competitiveness of the motor transport company services and the phases of its life cycle. The effective management of investment and innovative promotion of competitiveness of the services of the motor transport companies is proved important in terms of prevention of stagnation and maintenance of the trucking competitiveness. The stages of management of investment and innovative promotion of competitiveness of the motor transport company services are structured. The criteria of conceptual characteristic of the management of investment and innovative activities of the motor transport companies are outlined. The article emphasizes the necessity of using the methodological approaches and controls of investment and innovative promotion of competitiveness of the services of the motor transport companies in the light of the priority forms of implementation of this promotion. The system of management of investment and innovative activity of the motor transport companies is explained as both the subject of structural change implementation and the object of transformation processes in the overall system of small business. The research offers the stages and the criteria of management of investment and innovative promotion of competitiveness of the services of the motor transport companies.