Застосування теорії графів у задачах комунікаційного менеджменту

Abstract

Запропоновано практичне застосування механізмів і підходів теорії графів у задачах комунікаційного менеджменту. Наведено аналіз поточного стану досліджень у сфері комунікаційного менеджменту стосовно україно- та англомовного сегментів. Результати дослідження інтерпретовані стосовно категорійного апарату інформаційного менеджменту, на основі відповідної авторської теорії інтерпретації. Здійснена класифікація типів осіб, що приймають рішення згідно з вимогами Державного класифікатора, та висвітлена її відповідність наявним міжнародним стандартам. The issues of an assessment and application ensuring (or implementation) information and communication management at the enterprise were always in the focus of research of many foreign and domestic scientists. The article suggested practical application of some methods and approaches of the graph theory in problems of the communication management. The analysis of the current state of research in the field of communication management with respect to Ukrainian and English-language segment was been proved. For this purpose, the author’s method of the Internet-analysis was been applied. Author developed method of the Internetanalysis can be used in any given field, regardless of its properties and features. The purpose of its use is to obtain certain assessment or their combination on the selected concepts (terms), which create so-called categorical apparatus field of the scientific research. These results were interpreted with respect to categorical apparatus of the information management based on the relevant author’s theory of interpretation. The classification of types of decision-makers, in accordance with the requirements of the classifier and its compliance with existing international standards was been shown. Approbation of the author’s applicable method has been recognized more than six publications in different fields. Thus, the possibility of applying the theory of graphs was proposed and proved practical and clearly (new mathematical domain for use in the economy) to a particular area – information management. Performed analysis the relevance of studies in the selected area has proved that the relevance of studies in the Ukrainian-sphere has a negative trend, as opposed to the English-speaking sphere, and power (as a ratio of average values) of the volume of research in the English-speaking field more than 34 times to the volumes of research in the Ukrainian-sphere. The presented above research results have been interpreted by categorical apparatus of the information management based on the corresponding author of the theory of interpretation.