Характеристика ключових факторів конкурентоспроможності підприємства

Abstract

Доведено, що у сучасних умовах розвитку, коли вітчизняні підприємства виконують свою діяльність у середовищі з посиленими карантинними заходами безпеки, важливою є підтримка власної конкурентоспроможності на ринку. З’ясовано, що COVID-19 вніс свої корективи в діяльність підприємств у всьому світі, проте не лише пандемія є визначальним фактором становлення конкурентоспроможності для підприємства. Аргументовано, що сьогодні можна виділити і низку інших чинників конкурентоспроможності підприємства. Охарактеризовано основні фактори конкурентоспроможності підприємства в сучасних умовах розвитку. Проаналізовано стан промислової галузі в Україні за останні роки. Визначено головні внутрішні та зовнішні фактори конкурентоспроможності промислових підприємств. Competition was viewed as an intrinsic property of a person, inherent in him by nature, which naturally manifests itself in the economic behavior of people striving for competition. In the context of increasing competition for each enterprise, the task of maintaining and increasing its own competitiveness comes to the fore. An increasing number of enterprises are focused on achieving victory in the competition and achieve their goals as a result of constant management efforts in the implementation of an effective competitive development strategy. In the context of the global crisis, the problem of the formation of sustainable competitiveness has acquired particular relevance due to the increased variability of the external environment and insufcient scientifc and methodological development of many aspects of the formation and implementation of competitive advantages of enterprises. The problem of managing the competitiveness of enterprises is also relevant from a practical point of view due to the far from complete knowledge of the management of enterprises in modern methods of assessing competitiveness and mechanisms for developing competitive strategies. In modern conditions of development, when domestic enterprises operate in an environment with enhanced quarantine security measures, it is extremely important to maintain their own competitiveness in the market. COVID-19 has made its own adjustments to the activities of enterprises around the world, but not only the pandemic is a determining factor in the formation of competitiveness in the enterprise. Today, a number of other factors of the enterprise’s competitiveness can be identifed. The aim of the study is to determine and characterize the main factors of enterprise competitiveness in modern conditions of development. The analysis of the state of the industrial sector in Ukraine in recent years is carried out. The key internal and external factors of the competitiveness of industrial enterprises were identifed. As a result of the study, the main factors of the enterprise’s competitiveness have been characterized.